An attractive and appealing web design is very crucial. However, you cannot afford to lose focus of what your site is actually for: convert traffic into lead-and form submissions, contact-form submissions, phone calls, and sales. Without the mentioned actions, your business is not going to generate revenue.
Generally, the more conversations the website generates, the more revenue the business is going to produce. That’s why we want to lay out the 5 web design tips to improve your conversion rates.
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1. Choose a Responsive Design
Nearly 31% of all traffic to top 10 digital properties were generated from mobile devices, according to Comscore’s U.S Digital Future in Focus study (2015). While already significant, this number is going to keep increasing. When your website does not offer a pleasant mobile experience, you’re shooting yourself in the foot.
A responsive website design adapts to fit any kind of screen-laptops, desktops, tablets, and smartphones-in a way which makes all pages, actions, and features accessible, notwithstanding which devices the user is browsing on.
2. Opt for Some Simple Design And Not Complex Noise
Some years ago web trends went over the top and several animations as well as flash were in vogue. Nowadays, clean plus simple flat designs are all the rage. Then, brands used to overstretch themselves trying to impress visitors with some quirky features, and today consumers are going to appreciate some nice and clean layout.
You should, therefore, impress your visitors with your offerings and contents. Bombarding them with needless animation and flash not only is going to annoy them, but also it ends up slowing down load time of your site.
3. Consider Stock Photos a No-No
Stock photos are ideal for some things, like blog posts. But they have no place in your business’ “About” page. Consumers and potentials are not going to have much confidence in your brand when you’re trying to convey your professionalism and expertise employing stock photos.
4. Keep Your Navigation Simple
When consumers visit your website, they need to be able to find exactly what they’re looking for within, say, two seconds. When they must search any longer than this, they’ll become frustrated and go to another website.
Therefore, your navigation menu should be as simple as possible. Too many alternatives are going to overwhelm your visitors. Have a clear path to whatever action you actually want the visitors to complete, whether it is a particular destination page or a submission form.
5. Eliminate Your Social Media Feeds
Everyone used to place their social feeds on their sites when social media was still new and fresh. Today, consumers are aware how to connect or link with your brand on the social platform when they need to. Putting Twitter and Facebook feeds on your site just succeed in drawing away attention from your conversion goals.
Put social icons in your sidebar or footer, and link to your account and when a visitor feels inclined to follow, they are going to. You need them to complete your forms, read your website content, and make purchases, and not to scroll through your previous posts and tweets.